This exhibit focuses on the labels Torontonians put on, take on and are given. There are the labels that a person can buy into – becoming slaves to brands and acting as walking billboards. There are labels or names that a person is called because of how they dress. The exhibit focuses on how each generation has terms to describe types of people. “Flapper,” “club kid,” “emo,” “preppy” or “jock” are some of the labels people are given or take on.